About us

MYND Therapeutics is a consumer health technology company that develops digital therapies that are safe, effective, easy to use, affordable and fun.

We are on a mission to democratize healthcare, digitize medicine, and make the world a better place. Our goal is to develop the world’s best personalized digital therapies through innovative software, services and experiences that lead to healthier, happier and longer lives for everyone.

MYND’s creative disruption thesis is that software-as-therapy that focuses on the human mind and cognitive reframing will revolutionize healthcare.

Our customer-centric digital therapeutics prevent, treat and manage chronic diseases like obesity and mental health. Biology, behaviour and environment are the known causes of obesity, which affects more than 1 billion people - that 1 in 8 - on the planet today. The food we eat, the environment we live in, social determinants like income, education, working and living conditions, food insecurity, access to affordable healthcare affect all of us.

We call beautiful Vancouver, Canada home.

Leadership team

Michael Bidu

Founder and CEO

A recognized leader and influencer in digital health, serial entrepreneur, founder, and award-winning marketer with a proven record in building successful customer-centric products, ventures, and experiences in the Internet, digital media, and digital health.

Vancouver, Canada

Donald Jones

Co-founder and CDO

Over two decades of experience as a founder, entrepreneur and independent board member or advisory board member of numerous companies across digital medicine, digital health, virtual first care, precision medicine and venture capital.

San Diego, United States

Dhruv Adhia

Senior Lead AI + VR/AR/XR Developer

An inventor, engineer, AI and game designer, entrepreneur and believer in humanizing technology with more than a decade of developing successful virtual and immersive products and environments in healthcare, digital media and 3D retail.

Vancouver, Canada

Rosemary Lokhorst

Content Strategist and Writer

An award-winning writer, creative mind and tech entrepreneur focused on using technology and gaming to create transformative experiences using gaming and AR/VR/XR. Rosy is also an ambassador for Women in Games.

Cham, Zug, Switzerland

Natalia Cardona

Senior UI/UX Designer

A creative and passionate lead designer and art director dedicated to crafting innovative, human-centric solutions that deliver a purposeful impact. Likes pushing the boundaries to achieve exceptional results.

Vancouver, Canada

James (Jim) Pyers

Senior Project Manager

Accomplished technology executive with significant experience in complex, large-scale mission-critical deployments. Designed and architected healthcare solutions with leading providers, medtech and payors.

San Diego, United States

Scientific and Clinical team

Dr. Giuseppe Riva, PhD

A world-renowned psychologist specialized in immersive therapeutics. He is director of the Humane Technology Lab at the Catholic University of Milan, Italy. The lab was set up to investigate the relationship between human experience and technology. According to PubMed, Medline and PsycInfo Dr. Riva authored the highest number of peer-reviewed scientific publications in the fields of “Virtual Reality” in the world.

Milan, Italy

Dr. David Macklin, MD

One of Canada’s top obesity experts and co-author of the Canadian Adult Obesity Clinical Practice Guidelines, published in 2020. Director of weight management at MEDCAN, a lecturer at the University of Toronto Faculty of Medicine, and a University of Toronto trained family physician. David has committed his career to the prevention and treatment of obesity. For almost 20 years he directed multidisciplinary, evidence-based behavioural weight management programs. Dr. Macklin is also the creator of “The Macklin Method”, validated with thousands of patients.

Toronto, Canada

Dr. Michael Vallis, PhD

One of Canada’s top behavioural experts for obesity and diabetes and a co-author of the Canadian Adult Obesity Clinical Practice Guidelines, published in 2020. An Associate Professor at Family Medicine at Dalhousie University, a psychologist with Obesity Canada and founder of the Behaviour Change Institute.

Halifax, Canada

Strategic advisory team

Dr. Walter Greenleaf, PhD

A Pioneer, Neuroscientist, Virtual Reality, and Digital Health Expert at Stanford University Virtual Human Interaction Lab. With over three decades of research and development experience, Walter is considered a leading authority in the field of digital medicine and medical virtual reality technology.

Palo Alto, United States

Arna Ionescu Stoll

A design-biased leader with deep expertise in complex, multi-touchpoint products that span the physical, digital and service spaces. Arna leads the creation of innovative products that feel simple and integrate seamlessly into our lives. She has a passion for healthcare and digital health. Currently she is the CEO of Wavely Dx.

Seattle, United States